About Us - Sharing Africa's Stories

Founder's Journey

Founder's Photo

From Guide to Storyteller

My journey began over a decade ago as a local guide in the Serengeti, where I discovered my passion for sharing Africa's wonders with visitors. What started as showing travelers the Big Five evolved into telling the deeper stories of our land, people, and cultures.

After years of witnessing how transformative African travel could be, I founded this platform to reach beyond the visitors I could guide personally. My experience on the ground gives me unique insight into what makes African travel special - it's not just about the destinations, but the connections you make along the way.

Every story shared here carries that same spirit of authentic connection that I valued most in my guiding days. This is more than a travel blog - it's a bridge between cultures, a way to prepare travelers for meaningful experiences, and a platform for African voices to be heard.

Our Vision for Africa

We envision an Africa where travel is transformative - for visitors and host communities alike. Where tourism preserves and celebrates cultural heritage while creating sustainable opportunities.

Africa is often misunderstood or reduced to stereotypes. We're changing that narrative by showcasing the continent's diversity - from vibrant cities to ancient traditions, from wildlife spectacles to innovative enterprises.

Our goal is to inspire responsible travel that benefits local economies, promotes cross-cultural understanding, and protects Africa's incredible natural heritage. We believe travel done right can be a powerful force for good.

Through authentic stories and practical guidance, we're helping travelers move beyond typical tourist experiences to form genuine connections with the places and people they visit.

Meet Our Team

Team Member

James Mwangi

Head of Content

Former safari guide with 15 years experience across East Africa

Team Member

Amina Diallo

West Africa Specialist

Cultural anthropologist focused on Sahel region

Team Member

Thomas Booysen

Southern Africa Expert

Photographer and conservation advocate

Team Member

Naledi Moloi

Community Partnerships

Connects travelers with authentic local experiences